Svenson, F. (2017): In Search of Sustainable ICT: Exploring the Neglected Social Dimension through Macromarketing Thought, erscheint in: Springer Lecture Notes in Information Systems and Organisation”.
Since the 1990s companies and consumers are becoming increasingly aware of the shift towards sustainability and its new consumption practices. These new societal expectations are oriented towards intertemporal and intergenerational justice. In order to achieve a state of sustainability the decoupling of economic growth from environmental impacts and the use of natural resources has been proposed. One of the suggested solutions to generate more sustainability is to realize the principles of efficiency, consistency, and sufficiency by making use of Information and Communication Technology (ICT). However, in order to realize the full potential of ICTs and to maximize the input it could have on sustainability, it is important to consider production, as well as consumption activities of ICT. Since the existing approaches to using ICT in the service of sustainability do not entail any kind of resource limitation, recourse to the field of hermeneutic social science is taken to introduce a conceptualization of resource limitation, which is grounded in the subjective experience of consumers. Accordingly, a combination of production-side technological efficiency and consumption-side practices of sufficiency are envisioned in this work-in progress project.